by Susan Wright
GPS tracking is being utilized for purposes all across the board–from fleet tracking, to animal tracking, to ankle bracelets in law enforcement. These devices not only precisely locate a moving entity, but it also has the ability to record data that helps businesses determine if resources are being used efficiently. One of the companies developing this technology is LiveViewGPS.
I got to sit down with LiveViewGPS Founder and CEO George Karonis to discuss how the company entered the live tracking field and how the products have produced results for customers.
Tell us about yourself first. What is your management style? Where did you go to school and work in the past?
I stress the importance of great customer service and working with a sense of urgency. I also believe in treating others the same way I would want to be treated. I graduated from Loyola Marymount University with a B.A. in Political Science. I worked for 15 years in the field of law enforcement and retired early to pursue the entrepreneurial dream. I spent 8 years as the CEO of R.E. Williams Contractor Inc, an eCommerce company that deals with manufacturing as well as distributing ventilation and home improvement products. I have spent the past six years as the Founder and CEO of LiveViewGPS.
Tell us how your company started and when. Who was involved and what did each person do?
I officially started the company in 2008, but had been working with passive GPS tracking devices back in 2004. A passive GPS tracker is one that records location information; a user would manually retrieve the device at a later time and download the data to their computer. Our customers began asking for real-time and live GPS tracking data. We researched and experimented with active or live GPS tracking devices and LiveViewGPS was subsequently founded to meet the demand of customers.
Tell us an interesting story about your business. Were there any “wow” moments? Anything funny or unusual?
Shortly after one of our business customers put vehicle trackers on their nineteen work trucks, they discovered every driver was inappropriately using company resources, fuel, overtime and per diem payments. The company quickly quashed the abuse and saw an immediate monthly savings upwards of 100k.
We’ve had GPS trackers deployed on everything you could think of, from giant tortoises in the Galapagos, to elephants, to balloons sent to space. More commonly, our devices are placed on vehicles or machinery–and even people. Anything that moves.
What does your company sell and how does it make money?
Our company sells GPS tracking devices; we generate revenue by selling GPS hardware and tracking services.
Which companies do you consider to be competitors?
There are a ton of competitors in the marketplace–everywhere from very large companies to small one and two person operations.
What makes your products and services better than competitors’ offerings?
We seek to provide our customers with VALUE, while not emptying their pocketbooks or bank accounts. Yet, we still maintain a product line that is top notch and fully featured.
How big is the company in terms of its workforce?
LiveViewGPS is not a very large or bureaucratic organization. We are able to move swiftly and quickly because of our smaller and more efficient size. We see near instant results when we need to get things done. Employees are cross-trained on performing duties that are not limited to one specific department.
What are the biggest growth catalysts for you right now? Tell us about any patents or other IP.
LiveViewGPS is focused on providing our core products and services to the existing markets that we currently serve.